THE MUSIC OF SVEND
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SVEND-ERIK FILBY RESUME (The last time I had to use this resume was 1992! :-)
14 Lake Ave, Sunapee, NH 03782 T: 603.763.8777
PROFESSIONAL SUMMARY
Innovative, profit and results-oriented professional with 20+ years experience in sales, marketing,
graphic design, web design, customer service, consulting, and project management.
EXPERIENCE
SVEND | DESIGN, Sunapee, NH 8/1993 - 2008
Freelance graphic design; ad’s, brochures, business collateral,catalogs, multi-media, and consulting.
Owner
Manage and implement all graphic and design projects for a diverse client base from conception
through to prepress/film and proof production/printing. Consult on many areas of technology.
• Responsible for the conception, design, layout and pre-press production of results-driven advertising
and collateral. Projects also include multimedia disk-demo’s, full color advertisements and brochures,
product fact sheets, point of purchase and custom typography.
• Specialist in Desktop Computing Systems, Photoshop™ , Quark™ , Pagemaker™, Illustrator™/Freehand™,
Macromind Director™ (Mac/IBM), Stratavision 3D™, Adobe Dimensions™, Hypercard, Filemaker Pro™,
4th Dimension™, Excel™, and many more state of the art applications.
PIERCE & THIBODEAU. INC, Lebanon, NH 10/92 - 8/93
Full service marketing/advertising agency.
Art Director
Manage all graphic and design projects for a diverse domestic & international client base from conception
through to prepress/printing.
• Responsible for the conception, design, layout and pre-press production of results-driven advertising
and collateral. Projects also include multimedia disk-demo’s, full color advertisements and brochures,
product fact sheets, point of purchase and custom typography.
NEW ENGLAND DIGITAL CORPORATION, Lebanon, NH 3/86 -9/92
Pioneer manufacturer of digital audio workstations (SynclavierŪ and Post Pro™) used in the worldwide
entertainment, music, audio recording, film and video post-production markets (System price $75K-$750K).
Marketing Specialist, Marketing & Sales
Managed world-wide marketing communications (direct and distributor) including advertising, events,
direct mail, lead fulfillment, brochure production, and providing product development assistance to R&D.
• Responsible for the production of results-driven marketing plans and company wide graphic needs
such as, multimedia disk-demo’s, outside investment proposals, full color advertisements
and brochures, newsletters, press kits, product fact sheets, product plans, price lists, and
audio-visual presentations.
• Performed marketing research for Sales, Marketing, and Product Development to define short and long term
marketing goals and strategies, with the goal of reaching the organizations profit and revenue targets.
Gathered data on product line performance, customer attitudes, potential product problems
and market opportunities. Researched product improvements to meet changing market needs.
• Member of New Product Development Task Force Team. Participated in writing of functional specifications
for new products. Assisted in packaging, pricing, promotional programs, sales aides, and market research.
Assisted sales in development of competitive strategies for new and existing products. Assisted R&D in
development and design of state-of-the-art Macintosh graphical user interfaces for company software packages.
• Directed graphics in the production of an award winning(BPAA) promotional video featuring extensive 3D animation,
music, and post-production special effects.
• Brought advertising and collateral production in-house saving company 160% over outside ad agencies
resulting in a cost savings of $46,000+. Brought lead fulfillment in-house saving company 85% over outside
fulfillment service resulting in a cost savings of $12,000 and increasing responsiveness.
• Network Administrator. Macintosh & PC expert with extensive experience in multimedia/video/sound,
desk-top publishing, Hypercard,and database applications. Responsible for training new employees on software
applications and computer systems. Analyzed department computer needs and made recommendations for hardware and software purchases.
Senior Software & Hardware Support Specialist, Customer Service
Supported world-wide service organization for our digital audio workstations used in video, film and recording studios.
• Responsible for training product specialists, technicians, and new employees. Supported 25 field office
product specialists, sales engineers and distributors as well as customers with all service related issues.
• Developed, produced, implemented and sustained a software/hardware bug tracking and feature request
database management system. Generated status reports for senior management outlining serious problems
that required immediate attention. Implemented electronic feedback network between customer base,
Marketing, R&D and Production.
• Created all graphic and DTP projects for Customer Service as well as assisting entire organization’s
graphic needs. Created hypercard on-line computer help programs for employee’s & customer base.
• Managed customer service testing studio utilizing complete range of audio/video equipment used
to duplicate real life operating conditions at customer facilities.
Sales Engineer and Telemarketing Specialist, Sales & Marketing
Managed sales territory not covered by our regional sales offices and distributors.
• Exceeded assigned sales goal of $250,000.
• Developed, implemented and sustained a telemarketing database and pre-qualified prospects
for all sales offices and distributors.
• Developed, implemented and maintain a company wide computerized lead tracking system
for all sales offices and distributors. This system allows tracking the sales cycle from initial
contact to close of sale. The effectiveness of marketing promotions could therefore be judged.
• Created a modular sales proposal system designed to enhance sales proposals (including
executive summary, sales quotation, company history, credits, glossary of terms, etc.)
THERMAL DYNAMICS CORPORATION, Lebanon, NH 12/1983-3/1986
World leader in manufacture of innovative plasma cutting and welding systems.
Design Drafter
Provided product design support for manufacturing, sales, and marketing.
• Contributed in development of two new successful products from concept to market introduction.
• Designed packaging for industrial welding and cutting systems.
• Utilized CAD/CAM system for designing multi-layer printed circuit cards.
AUDIO DESIGN LTD, Lebanon, NH 4/1983 - 11/1983
Co-Owner
Responsible for sales, marketing, advertisement, pricing, and inventory of high quality stereo equipment,
video, and pro audio and video gear.
CAMERA SHOP OF HANOVER, Hanover, NH 6/1982-3/1983
Manager of Audio and Video Department
Responsible for sales, marketing, advertisement, pricing, and inventory of high quality stereo and
video equipment.
EDUCATION
Vermont Technical College, Randolph, VT. 5/1982
AS - Electronics Technology
University of New Hampshire, 5/1994
BPS, Management
REFERENCES
Brad Naples, Former President of New England Digital 603-643-5813
David Hartley, VP Sales & Marketing, Aware Inc. 800-292-7346
Robert Torrence, Retired Fund Raiser, Yale 802-649-1111
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